Scripps Q3 earnings includes $13 million in Stitcher Midroll revenue

The E.W. Scripps Company has released its third-quarterly financials. The period included several big business developments for the media giant, including the announcement of plans to acquire Triton Digital and a rebranding of its podcast efforts. Total revenue for the quarter reached $303 million, while its National Media division posted revenue of $71.8 million.

Stitcher, which is now the brand for all of Scripps’ podcast business, reported 90% year-over-year financial growth. Stitcher Midroll, formerly Midroll Media, posted revenue of $13 million.

“Stitcher also continues to renew agreements with key content partners such as Oprah, as well as large general market advertisers,” a Scripps executive said during the earnings call. “In fact, more than half of our podcast ad sales this quarter came from general market advertisers and a quarter of that brand revenue was from renewals. Stitcher is helping these major brands to understand the effectiveness of podcast advertising.”

The Katz networks, which Scripps acquired in Q4 2017, provided $46.5 million in revenue. Newsy delivered revenue of $5.7 million.