The company is positioning this as the first in an event series that will see all ticket proceeds benefiting nonprofit groups. In this case, the New World Foundation will receive that money. This type of concert may be the sort of angle that can help Tidal improve its image, both by promoting the philanthropic angle and by giving more perks to its members; subscribers got a first crack at the now-sold-old tickets. Many experts are already projecting Tidal’s demise, but building a strong community of impassioned fans is one way the platform could survive in the crowded streaming field.