Sonos announced a pivot earlier this year into not just wireless speakers, but into exploring the addition of voice controls. In addition to its many music streaming partnerships, Sonos entered a deal with Amazon in August. The Echo product can be used to control a Sonos speaker in a house that has both. However, it will be interesting to see if Sonos tries to add its own voice control system (or directly applies the Amazon system) to any of its boutique speakers.