Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.
Looking at ad impressions, here is a more detailed view of how the first half of 2020 trended:
Here are the key takeaways from the presentation:
-
Podcast listening in June was 21% higher than January 2020.
-
Podcast advertising is up +44% from January to June 2020
-
71% of podcast ads were delivered to mobile/tablet devices from January to July 2020
-
Ads delivered via smart speakers have increased +78% from January to June 2020
-
87.9% of podcast ads were delivered to smart speakers with Amazon Alexa voice assistant
.