The Apple Music bot can also offer playlist suggestions based around emojis. This is a similar concept to the Sounds Like You marketing campaign Pandora ran on Twitter earlier in the spring. Perhaps not the most useful or finessed approach to recommendations, but it’s certainly a cute idea.
Facebook’s direct messaging feature, which was translated into a standalone mobile app, has been a subject of several musical deals. Spotify has offered multiple features on Messenger, including making collaborative playlists and AI recommendations.