iHeartMedia selects Panoply’s Megaphone to distribute key podcasts
Anna Washenko
iHeartMedia has chosen Panoply’s Megaphone platform to distribute select shows from its iHeartPodcast Network. Many of the shows listed in today’s announcement (see below) are in Stuff Media, which iHeartMedia acquired in September 2018. As a Megaphone client, iHeartMedia will receive tools for publishing, dynamic ad insertion, ad operations, campaign management, reporting, and analytics. Today’s announcement notes that Megaphone analytics will “help manage” iHeart’s podcast business.
“Podcasting has emerged as our newest and fastest growing audio platform, with incredible audience engagement,” said Conal Byrne, president of the iHeartPodcast Network. “2019 is going to be a huge year for us, rolling out dozens of new shows, and after much examination, we are delighted to have selected Megaphone as our key enterprise and infrastructure partner for a slate of our biggest hits as we continue our extraordinary podcast growth.”
“iHeartMedia is transforming the podcast industry with its innovative and enlightening content,” Panoply Media CEO Brendan Monaghan said. “We’re incredibly proud to be working with the leading audio company in America, and we’re committed to continuously improving our technology to support their podcast business.”
The iHeartPodcast Network shows to be distributed by Megaphone include:
