DAX gets Idobi as integration deal goes live

Digital audio advertising company DAX has signed an exclusive deal with internet radio network idobi (lack of capitalization intentional). The agreement puts idobi’s live audio streaming inventory into DAX’ U.S. digital audio marketplace.

The arrangement gives DAX customers access  to ad inventory across idobi’s many channel genres from rock to punk to indie. Idobi’s audience is reputedly loyal and niche-oriented, which is typically difficult to reach in traditional media.

Interestingly, the deal excludes idobi’s catalog of podcasts.

DAX enjoys a reported reach  of over 100 million digital audio listeners, delivered via audio publishers that include Deezer, LiveOne, and AccuRadio (publisher of RAIN News).