Music Insights is part of the YouTube For Artists program. Google and its competitors (see Pandora, Apple) have been beefing up their analytics offerings in an effort to build better ties with the music community. YouTube still holds the crown for online video, but Tidal and Spotify have incorporated video content into their services, and it could be facing a loss of talent to the windowed platform available on Vessel. Depending on how the formal launch of Music Key goes in the fall, YouTube may find itself in a less secure position in the industry pecking order by the end of the year.