“We would like to thank Erik for his hard work, dedication and leadership at Vevo, which grew dramatically during his tenure and helped forge stronger connections between artists and fans through popular features and original programming,” the company said in its official statement.
Vevo launched several new features during 2017, such as shared social viewing, live video, and a talk show program. Although there was recurring discussion around launching a paid subscription tier, Huggers said at the start of 2017 that the company would be focusing more on global expansion and original content.