Veritone licenses AI audio analysis tools to CBS Radio

Veritone and CBS Radio have entered a partnership. As a result, the broadcaster will receive a license to the artificial intelligence company’s Veritone Platform. This tool allows CBS to monitor and analyze audio data, which can be used for real-time tracking of advertisements and other content, documenting brand mentions both within and outside of scheduled slots.

“The Veritone Platform is incredibly comprehensive, offering us a highly efficient way to analyze, share and extend all of our broadcast content, which further empowers our team to meet and exceed the expectations of our advertisers in real-time,” said Bob Philips, CBS Radio’s chief revenue officer. “The Veritone Platform is incredibly comprehensive, offering us a highly efficient way to analyze, share and extend all of our broadcast content, which further empowers our team to meet and exceed the expectations of our advertisers in real-time.”

Veritone’s services cover a range of media and advertising improvements. Many leading companies are using its audio platform, including iHeartRadio, TuneIn, Cumulus Media, and WestwoodOne.