“Triton Digital shares our passion for innovation, and our commitment to connecting advertisers to audience in a meaningful way,” DynAdmic co-founders Stephane Bonjean and Bruno Champion said. “The breadth of premium inventory within the a2x marketplace is unparalleled, and we look forward to helping our advertisers leverage the power of this native, growing medium to increase the reach and efficacy of their programmatic buys.”
“We are pleased to have integrated DynAdmic with a2x, and are proud to provide their clients with access to highly-targeted inventory from the world’s top audio publishers,” said Benjamin Masse, managing director of market development and strategy at Triton Digital. “Everybody wins with targeted ads, as they greatly improve the listening experience for audience, and result in a higher yield for advertisers.”