Understandably, there’s some curiosity as to why an experienced music pro would join up what many have predicted to be a sinking ship. In an interview with Billboard, Toig said he was attracted by Tidal’s available assets and its momentum as a newer figure in the streaming music industry. He also said that he appreciated the vision of the service’s iconic leader.
“I was fortunate to spend quite a lot of time with Jay Z, learning more about his vision for Tidal and why he made such a significant investment in this business,” he said. “It became clear to me that Jay and the artists behind the company are deeply committed to developing an amazing music experience for fans. I share a belief that this has been lost with many services, and it will be critical as we build Tidal into a leader in this space.”