“We’re thrilled to be partnering with iHeartMedia,” STRATA Vice President Judd Rubin said. “The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace.”
STRATA releases regular reports on the media ad industry, and its Q2 2015 data revealed growing interest in audio advertising. In fact, its clients had 53% increased interest in streaming/online radio compared with the previous year.