Rothy’s sustainable shoes made its debut on the list. Magellan noted that the hosts took several different approaches to talking about the brand, including how the shoes are made from recycled plastic water bottles, the company’s diversion of 25 million water bottles from landfills, and their zero-waste factory. Rothy’s registered twice the number of ads in June compared with May in Magellan’s monitoring.
The Magellan top 15 for May are:
1. BetterHelp
2. ZipRecruiter
3. Geico
4. Indeed
5. Third Love
6. Capital One
7. SimpliSafe
8. Squarespace
9. Quip
10. Progressive
11. Harry’s Razors
12. Rothy’s
13. HelloFresh
14. Audible
15. Wix