As with the latest responses in Australia, the preview highlighted growth for both smart speakers and podcasting in Canada. Awareness of smart speakers among Canadian adults rose to 65%. Ownership rates also jumped upward, with 43% of smart speaker owners reporting that they own two of the devices, compared with 15% last year.
Podcasting also saw increases among respondents. More than a third (36%) of the adult population in Canada had listened to a podcast in the past month, up from 28% in last year’s results.
The full results will be shared in a webinar on May 21 at 2 pm Eastern. Register for the event here.