“Peterson will oversee iHeartRadio’s overall podcast strategy and grow its profile in the podcast community,” iHeartMedia’s communications office told RAIN News. “He will guide content partnerships, advise the product team on its podcast roadmap, and work with sales to monetize podcast efforts.”
Chris Peterson moves to iHeartRadio from TuneIn, a direct competitor in the radio aggregation business, though the two companies’ strategies differ in particulars. Peterson was Content Partnership Manager at TuneIn, where he worked on the Premium product which embodies unique content provider relationships. He was Director of Operations at The Blaze, where he was positioned when he spoke on a podcast panel at RAIN Summit West, April 2014 in Las Vegas.
Peterson also has a radio background, holding Affiliate Relations positions at Premiere Networks from 2007 to 2012.
iHeartRadio functions as a podcatcher in addition to a terrestrial radio streamer and Pandora-like internet radio. An on-demand service called All Access is planned but not yet launched.
