Digital radio listening overtakes FM in Switzerland

A new report found that digital radio has drawn ahead of FM in Switzerland, securing 53% of all radio listening for the nation in spring 2016. Results from a survey carried out by GfK Switzerland also showed that digital has the upper hand for in-home and at-work listening. Digital radio only accounts for 30% of car listening, but that proportion is increasing.

This radio format has been seeing more traction in the nation in recent months. Data from earlier in the year also pointed to growth in DAB+ radio receiver sales in the country. Switzerland remains one of the leading digital radio markets in the EU.