Sonia Flynn, vice president of international for SoundCloud, said that AdsWizz and Triton Digital would be the company’s partners for ad tech on the free tier in those markets. “The introduction of advertising forms a cornerstone of our commitment to the interest of our creator community, 12 million of which are heard each month on our platform,” she said. The ad companies will deliver interstitials and audio ads as part of SoundCloud’s revenue sharing program. AdsWizz and DAX are responsible for those tasks in the other SoundCloud Go markets.