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Apple’s most-downloaded podcasts of 2018

Apple owns an estimated 60% of podcast consumption. 2018 was the first year that the dominant distribution platform provided consumption metrics to producers. Accordingly, the company has release the top 25 most-downloaded podcasts of the year.

The list is significant as a potential proxy for the overall success of top shows, though that idea would be argued by some. Actual download numbers are not released, naturally.

Apple also released the top 25 most-downloaded podcasts that started in 2018, similar in purpose to Podtrac’s top-10 list we reported yesterday. for anyone tempted to compare the Apple and Podtrac lists, go right ahead with the understanding that Podtrac measures only its clients, and Apple measures the vast swath of on-demand audio.

Here is Apple’s top 25 most-downloaded shows of all podcasts:

Here is Apple’s list of new-in-2018 most-downloaded shows:

(Thanks to Jay Green of Cadence13.)

 

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