Alexa can build playlists in Amazon Music Unlimited and Prime Music

Amazon is adding a useful new function to its Alexa-enabled devices. Amazon Music Unlimited and Prime Music listeners can now build playlists through voice controls. The currently playing song can be added to an existing playlist or a new playlist can be compiled all through spoken commands. The feature rolls out today on any device with Alexa built in.

This is a helpful development for Amazon’s music customers, and its a more subtle way for the tech giant to encourage keeping listeners using its own services rather than competitors’. The Apple HomePod has received some critical reviews for being restricted so tightly to its own content platforms. We’ll be watching to see how much of Amazon’s developments for Alexa end up being superior for its own music platforms.