Many streaming platforms are seeking the financial support and audience base of telecoms, but the various partnerships have included a surprising amount of range in their fine print. Compare this latest update on Vodafone/Spotify with T-Mobile’s Music Freedom approach, which offers unmetered data streaming for its partner streaming platforms. Or Spotify’s U.S. tie-up with Sprint, which offers discounted Premium membership after the free trial period for select plans. It’ll take time to know which approach will yield the best results, but for now, the rush to find a telecom bundle at home and abroad doesn’t seem about to wane.