Several mobile companies have been allowing customers to stream music without it counting against their data limits. T-Mobile was an early leader in that trend, with its Music Freedom program. Some music brands have been pursuing exclusive bundles instead, such as a deal Spotify inked with Canada’s Rogers Communications offering customers a two-year free trial of its premium tier. Any arrangement with a telecom can expose a new audience to these streaming platforms, and may be a way for them to bring in additional cash flow. It’s a big win for the telecom too, since it can potentially dissuade customers from jumping to other providers with the cost saving of unlimited audio streaming.