Triton Digital released a new ranker: The Latin America Sales Network Podcast Ranker. It is viewable HERE.
“This report not only highlights the incredible growth in the LATAM podcast landscape but also provides invaluable insights for advertisers and publishers looking to engage with a highly dynamic and evolving audience.” –Oscar Sermeno, Vice President of Market Strategy for the Americas, Triton Digital.
From survey work fielded between June 2023 and May 2024 we learn that LATAM podcast listeners overwhelmingly prefer mobile listening — it’s 75% of all listening.
The top 10 publishers, taken from the LATAM rRanker, are represented on the survey summary. Prisa Radio owns the top spot, witn 103,524 average active sessions and nearly 39 million session starts.
Spotify wins the race for the listening app with the most downloads of new episodes, as seen below.
Other key learnings provided by Triton:
- Top podcast debuts include A Coach (Wondery), El Cielo Que Nunca Vi (SiriusXM Podcast Network), Escándalo Mexicano (Wondery).
- The most downloaded episode overall was “Manchester City y la gloria del Mundial de Clubes” from Titulares Deportivos (Grupo BluRadio) with 460K downloads during the past year.
- Spotify was the top player for New Episode RSS downloads (32%) followed by Android Unspecified App (18%).
- Prisa Radio was the top publisher for Webcast Streaming during the past year
HERE is Triton Digital’s monthly Latin America Podcast Ranker for June.
