This morning we learned that Omny is also planning an important announcement that Matt Saraceni says is “a game changer.” RAIN News does not have details or a press release yet, so we will learn what this is about at the same time as webinar attendees. (CLICK HERE to register.)
“Apple commands 80% of Podcast listening, so what we’re going to announce is going to be a game changer,” Saraceni told us, the implication being that Omny has worked out a way of shining some light into the black box of podcast listening in the Apple Podcasts app, which is the consumer end-point of most podcast listening. Apples dominance and lack of feedback to podcast creators is the notorious sticking point that prevents third-party audience measurement from getting off the ground.
This is a webinar we wouldn’t miss, even if we weren’t co-producing it! Start time is 4pm ET today. Click the image to register to get a virtual seat at this free event.