Normally when Spotify releases one of these fun new data toys, I spend some time fiddling with the different parameters and settings, exploring new ways of looking at my listening tastes. Not so much here. After I logged in, the tool promptly informed me that I hadn’t discovered any breakout artists. It provided me with a playlist of up-and-coming artists so that I could hop on the bandwagon of the next big star before anyone else, but that was it. No dropdown menus or sliders or tick boxes to play with.
RAIN’s Managing Editor Brad Hill is hipper than I, and was more successful with Found Them First. He was credited with helping two artists to popularity. And while he said that he did enjoy the resulting playlist, he’s still more a fan of Spotify’s Discovery Weekly service for finding new tunes.
Apparently only the top 1% to 15% of listeners will get ranked as discoverers, meaning there’s a pretty narrow slice of Spotify’s millions of listeners who will get anything out of this feature. So if you want to measure your tastemaker prowess, then have a gander at Found Them First. If you don’t care, then just keep listening to your own favorite jams and keep an eye on your Discovery Weekly list when you want something new.