This is the latest in a series of exclusive programming moves from Spotify. The company recently announced a partnership with Higher Ground, the production company launched by Barack and Michelle Obama, for a slate of original podcasts. Plus it remains the source for big-ticket exclusive shows from comedian Amy Schumer and musician Joe Budden, and sports reporter Jemele Hill.
Podcasting also literally became more visible with a recent redesign of Spotify’s mobile experience for Premium subscribers. That update gives podcasts their own tab in the Your Library section, on equal footing with music.