The move is part of a continued back-and-forth between Spotify and Apple Music, two services fighting for dominance in paid streaming. Apple Music offers a 90-day trial period. A longer test phase makes sense for Apple Music where there is no freemium option, so three months lets people get the full experience. Spotify has long argued that its ad-supported tier can help convert listeners to paying subscribers, so the extended trial may be driven more by a need to match Apple’s offering.