The figures from 2016 show a resilience even as Shazam’s business ventures have taken several pivots over the years. Shazam began as a tool for identifying music. As streaming services grew their audience, Shazam pursued ties with those companies so that users could stream or purchase the songs they tagged songs through its app. In 2016, it launched an arm specifically for brands looking to integrate Shazam functions into their marketing efforts. More recently, Shazam has broadened its efforts to include visual components, adopting technology akin to QR codes and more recently pursuing augmented reality projects. It’s core audio identification project is also the subject of a TV game show.