It wouldn’t be the first time the two parties collaborated. They recently embarked on a joint project, with Samsung sponsoring Rihanna’s new album giveaway, preview video series, and tour. Rihanna, one of the artist-owners of Tidal, debuted her new work exclusively on the streaming service, although it has since expanded to other platforms.
The latest expert opinions on Tidal appear to be that the company’s struggles will require it to go under the wing of a bigger or more successful operation. One source told the Post that “The pressure is definitely on,” while another said “Tidal certainly needs a new home to stay alive.” But Samsung may not be the only potential suitor eyeing Tidal. The Post reported that both Google and Spotify have also voiced some interest in deals with Tidal.