“2015 is a watershed year, not just for Rhapsody but for streaming music in general,” Rhapsody CFO Ethan Rudin said. “It’s not a period in time in which we’re taking our foot off the gas. It’s an investment year.”
The quote gives some context to the company’s Q1 performance, where it also had a sizeable increase in losses ($1.6 million to $8.9 million). Rhapsody’s general trend has been a rise in both revenue and losses; that was the case across its 2014 financials, too. But with the very fast increase in audience size – from 2.5 million listeners in Feb. 2015 up to 3 million in July 2015 – that extra investment seems to be yielding other successes.