Radiotopia is an offshoot of PRX that began in November 2013 on the back of a successful Kickstarter campaign. While PRX focuses on marketing to public radio, Radiotopia’s goal is on-demand online availability of excellent storytelling. It has grown from 900,000 downloads a month in February 2014 to 7.5 million monthly downloads today. It’s show roster includes “99% Invisible,” “The Allusionist,” and “Love + Radio.”
The Knight Foundation’s mission is to create informed and engaged communities, so the ongoing and growing financial support it has supplied to Radiotopia is yet another nod to how podcasts have gained traction as touchstones for news and storytelling. It’s just the latest such recognition of the audio format for a more established cultural organization; NPR’s smash hit “Serial” was also awarded a Peabody this year, the first podcast to receive the honor.