Pandora is often a launch partner for Apple’s mobile devices, including the iPhone in 2007 and the iPad in 2010. This participation with Apple’s latest mobile offering is part of Pandora’s mission to be a ubiquitous listening option. The press release touted the company’s “commitment to being available whenever and wherever you want to listen to your favorite music.”
Several streaming audio services have voiced interest in moving into the growing wearables market. Shazam expects to expand into the tech segment this year, and iHeartRadio is one of the apps already on the Android Wear smartwatches.