Liberty CEO Greg Maffei has been critical of streaming music platforms in the past; “We have looked at the business models on a bunch of the streaming companies and found it very hard to see them [as] attractive,” he said in March. His bid for Pandora appeared to be exploratory rather than a formal effort to acquire.
This news is just the latest in a highly eventful year for Pandora. It purchased Rdio’s assets at the close of 2015 and is in the throes of preparing an on-demand streaming service. Then it saw a change in leadership in March when founder Tim Westergren took over as CEO. The company has recently faced pressure to sell from within its own ranks; its largest shareholder made a regulatory filing pushing for Pandora to prioritize delivering value and to explore sale options.
Pandora is scheduled to release its financial results for the second quarter later today. We’ll be listening for whether the company leaders will address this development and take a stance on the likelihood of a sale during the call.