“We simplified and modernized archiving radio content with our original broadcast capture software, and now we’re taking that innovation one step further,” Omny CEO Sharon Taylor said. “By turning the software into more of a team member for radio stations, we are removing two of the largest obstacles that broadcasters face when sharing their content in an on-demand setting – limited time and limited resources.”
The new feature also takes advantage of Omny’s integration with Triton Digital’s advertising tools. The podcasts it creates can be set to automatically add pre-roll and mid-roll advertising markers between segments.
“The appetite for time-shifted audio is incredibly high, and Omny’s automation feature makes it easy for broadcasters to both create and publish engaging content to serve this appetite,” said John Rosso, Triton’s president of market development.