For all age groups, daily radio listening stayed static, or only just edged higher. Baby boomers tune in the most with 2:03 in daily time spent listening for the period, followed by generation X at 2:00 while millennials posted 1:37 in daily listening. Generation Z showed 1:08 in daily time spent, although that data point only reflects the habits of ages 12-20 and the bracket includes any individual born on or before 2015.
Daily time spent with smartphones was highest among millennials (generation Z could not be tracked because of mobile privacy rules). Millennials reported 2:51 daily time spent with smartphone apps for Q1, up from 2:01 in the year-ago period. Generation X smartphone use jumped up from 1:40 to 2:36, and baby boomers leapt up from 1:20 to 2:29. Television, both live and time-shifted, took the biggest share in daily time spent for all age groups.
In broadening to monthly time spent, the radio trend was similar across the brackets. Generation Z and millennials had the lowest monthly time spent at 35:46 and 49:46, respectively. Generation X and baby boomers posted notably higher rates of 61:07 and 62:18.
The monthly time spent chart showed that mobile device use could outpace television. Millennials spent 77:44 on smartphone apps or web and 76:56 on tablet apps or web. Generation X posted 82:42 monthly time spent on smartphones and 81:38 on tablets. For baby boomers, smartphone apps and web secured 75:01 and tablet apps and web had 74:35. Mobile video usage was broken out separately, with markedly lower amounts of monthly time spent for each bracket compared with general app and web use.