Katz rebrands 360 division to PROXi Digital; Radio One digital group in new deal with Radiate

Katz Media Group’s interactive division Katz 360 is being relaunches as PROXi Digital (Katz had made its rebranding intentions public by November of last year, see RAIN here). PROXi will reportedly offer online, mobile, and audience-targeting ad products both in partnership with Katz Media Group’s radio and television divisions, and as a third-party network.

A new streaming audio ad product from PROXI, called the Secondary Action Unit, will allow advertisers to employ native advertising with additional custom content in digital radio campaigns. After a regular audio ads runs, the Secondary Action Unit follows up with additional relevant and entertaining content, reports MediaDaily News.

Interestingly, as Katz drops the ‘360’ name, broadcaster Radio One’s digital arm Interactive One has picked it up. Interactive One will soon be using Radiate Media’s Radiate360 digital marketing for a service aimed at small business in 15 U.S. markets.

“The partnership will give Radio One’s small business radio advertisers access to an array of digital marketing products from Radiate360, including social media, mobile marketing, local search, reputation management, and directory management,” reports MediaDaily News. Radiate will train and support Radio One local sales teams for the implementation.

Read more in Mediapost’s MediaDaily News here.