The company also saw category-driven spikes in podcast listening since February 14. Society and culture podcasts posted a 60% increase in listenership in that span. True crime shows saw an increase of 34%, news and politics grew 27%, music shows rose 26%, and arts podcasts jumped 23%.
The media company acquired both Cadence13 and Pineapple Street Studios in August 2019. It also entered a deal with Claritas in January to offer more tools for podcast and audio marketing analytics.