The app can be downloaded for free from the App Store, but that tier is ad-supported. It does have a subscription component, where listeners can pay $3.99 a month to eliminate the commercials. Paid access also grants access to a separate station within the app called New at 2 that focuses on new songs and up-and-coming artists.
“This is a way to package all the compelling exclusive content we generate and give it to our listeners and other listeners in a way that is unique,” said Deon Levingston, general manager of Emmis New York. “People are starting to get used to paying for exclusive content.”