The company has distinguished itself from other audio apps such as Ximalaya and Dragonfly with an emphasis on user-generated content. The service monetizes through virtual gifts, a practice that the local audience would recognize from video livestreams.
China is a key market for audio brands looking to achieve an international presence. Domestic companies such as Tencent, Bytedance, and Castbox are already developing global reputations, but more operations are still looking to make the leap. Tencent Music has already gone public in the United States, debuting on the New York Stock Exchange in December 2018.