In an effort to maintain authenticity and leverage the convenience and accuracy of AI, podcast ad agency Adopter Media has placed limitations on AI voicings of host-read ads. Specifically, insertion orders will now define limits on the use of AI voicing of ad copy. Small post-production fixes, and “accessibility accommodations” will continue to be allowed.
Host-read ad campaigns, which traditionally are produced with a live read baked into the episode file, are widely shown to be particularly effective. To a large degree that effectiveness rides on the back of podcasting’s most important identifying value: Authenticity.
Adopter Media describes its balance of innovation and tradition like this: “At ADOPTER Media, we champion innovation and technology to enhance our workflows, yet we stand firm in our commitment to authenticity.”
In an attempt to be a standard bearer, Adopter Media puts out a general call to creators, networks, advertisers, and agencies to uphold similar standards, and maintain trust in personal endorsements. Not exactly a manifesto, the company’s announcement offers a broad viewpoint of ethical use of AI. Read it HERE.
“A host’s credibility with their audience matters,” the company says. “We must ensure that sponsorships help preserve that.”
