Audio sales company AdLarge opens a Labs program for podcast creators and networks

AdLarge, an independent ad sales company which connects all kinds of audio publishers with brands, and brands to audiences, has launched AdLarge Labs. The company describes the new venture as “a digital accelerator program to market, monetize, and maximize opportunities for podcast creators.”

AdLarge Labs includes tools for podcast creators to market their shows at a higher level, thereby growing audience reach. The Labs project is affiliated with AdLarge ad sales, but crucially, Labs does not require an ad sales agreement with AdLarge.

“The Labs team supports creators and networks to bring their podcasts to new audiences by expanding into new platforms, including long and short form video. The video marketplace, for many podcast creators, is an untapped revenue stream,” added AdLarge’s Head of Podcast Growth & Strategy, Matt Turck. “This initiative not only builds out influencer brand capabilities but also creates layered advertiser opportunities.”

This appears to be a beta launch; interested networks and creators can join a waitlist by emailing labs@adlarge.com.