Apple Music has 17 million subscribers

Apple hosted a keynote event today with the latest updates on its technology. The event highlighted lots of developments on hardware, but its Apple Music software did have a few notable moments as well. Most importantly, CEO Time Cook shared that Apple Music has risen to 17 million subscribers since it launched. At last count in June, the service had 15 million subs. That’s putting it on an impressive growth pace for a service that just wrapped its first year on the market.

Also, as we’ve been observing in recent weeks, exclusive releases have been the bread and butter of the Apple service. The streaming platform has secured more than 70 exclusives from artists such as Drake, Taylor Swift, and Frank Ocean. Apple Music kicked off the show, with CEO Tim Cook taking a spin in the car with James Corden. That’s a nod to Apple picking up the rights to a spin-off of the popular segment from Corden’s late night talk show. Video exclusives are just as noteworthy as the audio ones for Apple Music.

The presentation mentioned some of the major changes in the upcoming version of iOS, but did not share anything new about updated Apple Music. We first heard about the redesign plans at Apple’s Worldwide Developers Conference in June. The changes will roll out with the iOS 10 launch on Sept. 13.