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Webcast listening reaches new high ground in February: Triton Webcast Metrics

Webcast listening rose 5% month-over-month in February, and 40% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. (As always, we look at Triton’s metrics through the lens of Mon-Sun, 6am-midnight, domestic U.S. streaming. Our key metric of record is Average Active Sessions [AAS].)

Pandora crossed the 2-million AAS mark for the first time in February.

Looking at individual month-over-month activity in the top-20 group, Idobi was the big gainer, with 63% more Average Active Sessions (after a large reported dip in January). Slacker rose 9%.

While the Katz Digital Audio group (comprising 11 of the top 20 measured Triton clients) grew only one percent year-over-year, the group as a whole rose 40%. Pandora, which owns most of the average active sessions, gained 12% from February, 2014. AccuRadio enjoyed a 34% increase, and ESPN grew its sessions 29%.

Here is the historical trend chart of the top five leaders:

 

 

 

Here is as year-over-year illustration of the Top 20 Triton group, with Spotify added to January, 2015.

 

 

 

As in previous months, mobile listening drove webcast metrics in January. Triton measured over 72% of streams moving through mobile devices, and released the following trend chart:

 

 

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