“With some of the world’s most watched content and an audience of incredible scale, Vevo is the go-to destination for artists, their audiences and brands,” McGurn said. “This is a global media company built on premium content with an unrivaled reach to the most sought after audiences in the advertising marketplace.”
Vevo CEO Erik Huggers discussed the company’s 2017 plans in an interview with Variety. Rather than the subscription service it has long been discussing, Vevo will be focusing on international expansion and developing original content this year.