The update allows clients to create, manage, distribute, and monetize video productions with the same suite of capabilities Triton has long built for audio podcasts.
The new platform offers three key capabilities:
- Seamless Video Integration: Publishers can upload, organize and distribute video podcasts alongside audio within the same intuitive workflow.
- Open Distribution Support: Built on RSS, Omny Studio supports distribution to compatible podcast players, reinforcing the open nature of podcasting and enabling broader audience reach.
- Ecosystem-Friendly Functionality: By maintaining an open RSS framework, Omny Studio allows publishers to leverage existing analytics and monetization workflows—including audio ad insertion into video episodes—using the tools they already trust.
Triton CEO John Rosso observed:
“Podcasting has always been rooted in audio, and that is still the core of the medium,” John Rosso, President and CEO, Triton Digital, said. “But video has become a really powerful way for people to discover new content and find shows they end up loving.” — John Rosso
Almost as a footnote to the announcement, Triton mentions that its platform is “laying the groundwork for future support of HLS delivery in publisher apps,” which the company says is “a key step in advancing video podcast distribution and monetization in open ecosystems.”
