Triton Digital’s a2x programmatic exchange arrives in the Netherlands

Triton Digital announced an expansion of its partnership with One Media Sales. As a result of the new arrangement, OMS will operate Triton’s a2x programmatic audio advertising marketplace in the Netherlands, which gives advertisers and agencies their first opportunity to buy digital audio ad inventory programmatically. OMS is the largest radio sales house in the Netherlands.

“We are pleased to expand our relationship with OMS to bring a2x to the Netherlands,” said Benjamin Masse, Triton’s managing director of market development and strategy. “They are the perfect partner with which to grow the digital audio marketplace in this region, and we look forward to working with them to provide Dutch publishers and advertisers with the unique opportunity to connect with new and engaged audiences.”

“Triton’s commitment to technological innovation and to building a better global audio marketplace is unparalleled,” said Joris van der Pol, general director at OMS. “We are thrilled to be expanding our partnership, and look forward to leveraging the power of programmatic to further grow the digital audio and advertising industry in the Netherlands.”