Triton Digital ouvre un bureau à Paris. (Triton. Office. Paris.)

Triton Digital is announcing it will be opening a Paris office to work more closely with European publishers. “With the tremendous growth we’ve had in France and Europe, we wanted a designated place to support our local clients and also a space to offer our digital audio technology suite to European publishers,” the company stated on X.

The announcement comes a week before the Cannes Lions International Festival of Creativity, where Triton will be presenting. The company is pairing the new office with Triton’s acquisition of Manadge, and advertising intelligence platform with a specialty in programmatic systems in Paris.

Paired with the new office, Alexandre Rifflard has been promoted to Director of Market Development EMEA. He came with the Manadge deal and will handle publisher relationship and business development across platforms and audio types.

Triton’s stated ambition is to “get closer” to its European publishers. The company says its digital audio technology suite recognizes local specificities of each market “to effectively meet the needs of publishers and advertisers.”

The Paris office joins other European installations in London, Madrid, and Athens.