Triton Digital inks deal with Thailand’s MCOT pubic media broadcaster

Triton Digital has signed another new client. It has landed an agreement with MCOT Public Company Limited, a public media broadcaster in Thailand. Triton will provide management and monetization of MCOT’s digital audio and podcast content. MCOT will take advantage of Triton’s Tap ad insertion technology, a2x programmatic ad exchange, and Yield-Op audio SSP under the terms of the agreement. It will also use Omny Studio for its podcast needs, which will see MCOT reaching online listeners with that content for the first time.

“We are pleased to be providing MCOT with the technology and support they need to launch their on-demand audio content network,” Triton Digital’s Managing Director of Market Development and Strategy Benjamin Masse said. “We look forward to helping MCOT execute and continuously evolve their digital audio and podcast strategy today and for years to come, and to help them both reach and expand their listening audience while increasing their revenue.”

“We are thrilled to partner with Triton Digital, and to be utilizing their unparalleled technology and knowledgeable team to trailblaze podcasting in Thailand, ” said Kematat Paladesh of MCOT. “Triton’s technology will not only enable us to create, distribute, and monetize engaging audio and podcast content for our loyal listeners, but also to continuously grow our listening audience and increase our revenue at a speed that no other technology provider in the audio industry can.”