Tribune Media taps ART19 for new audio network

Tribune Media and ART19 have entered a partnership to launch a new audio network. The Tribune Audio Network marks a move into podcasts for the multimedia firm, which has holdings in television and digital properties. It will leverage ART19’s technology to measure and increase revenue across the network, as well as providing insights, dynamic ad insertion, and demographic targeting. Tribune also noted that the audio network would provide new opportunities for its advertisers.

“We have big aspirations to deliver great audio-on-demand content to our audiences and relevancy to our advertising partners,” said Kerry Oslund, Tribune Media’s vice president of strategy and business development. “ART19’s integrated content and advertising platform will help us create new opportunities and scale quickly, all while monetizing new shows and back-catalogs with highly targeted, always refreshed, advertising and marketing elements.”

“ART19 allows companies like Tribune to transform data into real selling-points for advertisers,” ART19 CEO Sean Carr said. “By providing Tribune Audio Network better data and targeting, they will be able to showcase real proof points on the best ways to reach and engage their audiences. It’s a win-win for Tribune and their partners.”