Advertisers increasingly want to bring their own customer information (called first-party data) into their ad campaigns. The ability to segment and target a brand’s own customers across channels (e.g. advertising to in-store customers within audio streams) is gold to everyone involved — the advertiser, the advertising platform, and the tech companies which stitch together consumer coordinates at the data level.
David Kert, COO of TargetSpot values this deal for its data-enriching aspect, and also because well-targeted advertising matches the personalization choices made by listeners who choose Internet radio stations. “The integration of LiveRamp into the TargetSpot digital audio ad platform allows brands to leverage their first party data to speak more directly to their consumers,” said Kert. “What you listen to is a very personal choice, so delivering relevant messages helps brands connect with consumers in a more intimate way.”
TargetSpot is owned by The Radionomy Group, an internet radio aggregating and hosting platform with over 50,000 stations. Radionomy is majority-owned by international media conglomerate Vivendi.
Travis May, CEO of LiveRamp, was recently named to the Ad Age “40 Under 40” list.